Challenge
Being a leading developer of GPS mobile asset protection and management, Celevoke needed a more professional corporate image. It also needed to better convey the reliability and integrity of its products.
Action
The first challenge was to create a new corporate identity, positioning line and stationery. Next, the website had to be improved to target product distributors, strategic partners and investors, and better communicate Celevoke’s powerful GPS product offering and its investment potential. Finally, all the print material was given a complete overhaul, including a corporate brochure, presentation folder, and product brochures targeting insurance and automotive companies.
Results
A few months after the launch, the new revitalized brand helped bring a number of major insurance companies on board – including The Hanover Insurance Group, Travelers, Geico, and Tri-Pac. It also helped secure contracts with global cellular partners, including Telefonica, T-Mobile and Wavecom. “The NextPhase brand work that was done to reposition Celevoke was perfectly focused on reaching our target groups,” said Bob Kramer, president of Celevoke’s holding company Current Technologies. “Not only did it communicate the right message, but it was also well-received with our partner resellers – the insurance companies and automobile retailers”.
