Vancouver, BC, January 14, 2010 – NextPhase Strategy today announced that it will continue to serve as Vuzix Corporation’s agency of record after the company completed its IPO in December. The ongoing scope of services includes marketing communications initiatives such as the corporate website, product brochures, product launches, advertising, packaging, as well as communications directed at investors.
NextPhase has worked with Vuzix since early 2007, when it helped launch the company’s iWear® product line. Since then, NextPhase has assisted Vuzix annually with product launches at the Consumer Electronics Show (CES), Game Developer’s Conference (GDC) and RetailVision. Recently, NextPhase was responsible for the packaging, advertising and marketing collateral for Vuzix’s new Wrap™ product line, launched in Fall 2009. This was followed by communications support for Vuzix’s IPO, including an extensive investor section on the Vuzix website and a prospectus wrap.
"We’ve been extremely pleased with NextPhase’s creative and service,” stated Grant Russell, Executive Vice President. “We’re happy to continue our relationship now that Vuzix is a public company. NextPhase knows Vuzix products very well and have ample experience working with public companies.”
“Vuzix is a top tier client”, said Ullrich Schade, President of NextPhase Strategy. “In addition to their leading-edge products, they have an impressive management team and they’re fun to work with. We really couldn’t ask for more.”
Vuzix Corporation manufactures and sells video eyewear for the entertainment, defense, industrial and low vision medical markets. Vuzix products provide users with a portable and private big screen experience that can be used practically anywhere, anytime. Currently Vuzix produces the broadest range of video eyewear solutions in each of its various markets, including 3D video, virtual and augmented reality solutions. The company is revolutionizing the personal display industry and aims to continue to create mobile products that can enrich both the personal and work lives of its customers. Founded in 1997, Vuzix has offices in Rochester, NY, London, UK and Tokyo, Japan.
NextPhase is an award-winning branding and marketing company focused on producing results for its clients by providing complete integrated marketing communications services. NextPhase has a 30-year track record helping companies build brands, drive sales and penetrate new markets. The company represents both emerging start-ups and established companies marketing their products throughout North America and beyond.
For more information, please contact:
Susan Sorich
Director, Client Services
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 302
ssorich@nextphasestrategy.com