MacLean Homes today announced that it will be launching its Oceana
project in July 2009. The project has been on hold since last summer due
to the economic downturn. NextPhase worked with MacLean Homes to
rebrand the project, which was previously known as Seabreeze.
“We’re ready to launch Oceana,” stated Dave Webster, VP of Sales and Marketing for MacLean Homes. “With the market beginning to rebound and the project rebranded, we’re confident that buyer interest will be strong this coming summer.”
Oceana is a condominium project located in Parksville, BC. NextPhase positioned the project around the Island-living lifestyle and the many opportunities it offers. As the development is a few blocks away from the beach, we couldn’t claim a waterfront location. However, we did communicate a waterfront feel through the use of text, images and sound, plus a clever tagline – ‘A New Wave of Living’. The branding and messaging focuses on the community aspect of the project – kilometers of walking trails and a community garden on the doorstep.
“With the branding and marketing package produced, we’re confident that MacLean Homes will be successful in selling out the project within the first six months – even given the uncertainty of the housing market,” said Ullrich Schade, President of NextPhase.
NextPhase Real Estate Branding is a division of NextPhase Strategy, a well-established branding and marketing company serving the North American market since 1978. The focus of our real estate division is to provide a complete suite of integrated marketing communications services to help real estate developers and marketers sell out their projects as quickly as possible.