Vancouver, BC, January 5, 2016 – NextPhase Strategy announced today that the company has completed production of the new video for Vuzix's Video iWear Headphones introduction at CES 2016 – the Consumer Electronics Show in Las Vegas. Never before has a single personal entertainment device offered a comparable level of video and audio performance in a mobile solution.
According to NextPhase Strategy's Brand Strategist, Ullrich Schade, "The challenge was presenting the whole iWear story in only 3 minutes, and including the history of Vuzix as well. We had to tell the 20 year story of Vuzix building big clunky video headphones, then making each model smaller and smaller with a bigger and bigger screen. Plus we had to visually show the effect of 125” home theater screen viewed from 10 feet away. Also that the iWear runs on Blu-Ray, tablets, console systems, PCs, and even mobile phones. That it's the most advanced mobile entertainment display to enter the consumer market, has fantastic audio, is capable of displaying incredible 2D and 3D video and advanced interactive Virtual Reality and 3D titles. Bottomline – perfect for video viewing and gaming.”
“This the best way I have ever seen the concept shown. And it works good here,” stated Paul Travers, Founder and President.
NextPhase has worked with Vuzix since early 2007, and is helping to launch the company’s iWear® product line with the new flagship product that will go head to head with Oculus Rift. In the past, NextPhase has assisted Vuzix annually with product launches at the Consumer Electronics Show (CES), Game Developer’s Conference (GDC) and RetailVision. Other projects completed by NextPhase included packaging, advertising and marketing collateral for Vuzix’s numerous products.
About Vuzix Corporation
Vuzix Corporation manufactures and sells video eyewear for the entertainment, industrial and low vision medical markets. Vuzix products provide users with a portable and private big screen experience that can be used practically anywhere, anytime. Currently Vuzix produces the broadest range of video eyewear solutions in each of its various markets, including 3D video, virtual and augmented reality solutions. The company is revolutionizing the personal display industry and aims to continue to create mobile products that can enrich both the personal and work lives of its customers. Founded in 1997, Vuzix has offices in Rochester, NY, London, UK and Tokyo, Japan.
About NextPhase Strategy
NextPhase is an award-winning branding and marketing company focused on producing results for its clients by providing complete integrated marketing communications services. NextPhase has a 30-year track record helping companies build brands, drive sales and penetrate new markets. The company represents both emerging start-ups and established companies marketing their products throughout North America and beyond.
For more information, please contact:
President and Brand Strategist
NextPhase Strategy Marketing Inc.