Vancouver, BC, September 30, 2008 – Marketing and branding company, NextPhase Strategy, today announced that it is working with New York’s Vuzix Corporation to help launch the new AV310 Widescreen – the world’s first widescreen video eyewear. The launch program includes new product packaging, a product brochure, advertising and a new product section on the website.
"The NextPhase team’s depth of expertise in consumer technology marketing along with their full complement of integrated marketing communication services has really helped us bring our products to market more effectively,” said Vuzix vice-president, Grant Russell. “Not only were they able to make our product packaging look really great with only a prototype product to work with, but they did it within a very tight timeframe.”
“This is another of the many products we have launched for Vuzix over the past three years,” said Ullrich Schade, president of NextPhase. “Since we started working with Vuzix, we have helped them with all their branding and marketing. This included rebranding the company, as well as producing their product packaging, brochures, advertising, website and tradeshow displays.”
Vuzix Corporation manufactures Video Eyewear and personal display devices for the entertainment, mobile video, defense and commercial markets. Vuzix’ Video Eyewear connects to standard PCs and mobile electronic viewing products such as portable media players, gaming consoles, cell phones, and laptops – providing viewers with a personal big screen experience on the go. The company aims to make its Video Eyewear line standard equipment for playing games as well as watching news, music videos, and movies. Vuzix won four CES Innovations Awards and the 2006 Frost & Sullivan Technology Innovation of the Year Award for European Mobile & Wireless services. Founded in 1997, Vuzix is a privately held company with offices in Rochester, NY, the UK and Japan. For more information, please visit: www.vuzix.com.
NextPhase is an award-winning branding and marketing company focused on producing results for its clients by providing complete integrated marketing communications services. NextPhase has a 30 year track record helping companies build brands, drive sales and penetrate new markets. The company represents both emerging start-ups and established companies marketing their products throughout North America and beyond.
For more information, please contact:
Anita Jurman
Account Executive
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 303
ajurman@nextphasestrategy.com
Susan Sorich
Director, Client Services
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 302
ssorich@nextphasestrategy.com