Vancouver, BC, March 11, 2009 – NextPhase Strategy announced that is has completed the new brand image for Swift Power. The company develops, builds and operates renewable energy projects that combine environmental, traditional and community values with prudent engineering and economics.
Swift Power was launched in early 2008 and poised to go public by the end of the year. NextPhase was engaged to brand the company by producing a new corporate identity, stationery, and positioning statement. The new identity reflected part of the RoR process, whereas the positioning line, “Energy for a Greener Planet”, communicated the green energy focus. Also included was a corporate brochure, presentation folder, PowerPoint presentation and corporate website.
“We always like a challenge,” stated Ullrich Schade, President of NextPhase Strategy. “We needed to create a brand image that differentiated Swift from the other independent power producers. The new image helped position the company to complete its initial public offering and become a publicly traded company.”
Alexi Zawadzki, President and CEO of Swift Power summed it all up by saying, ”NextPhase was a critical extension of our team during our branding process, demonstrating expertise, insight, patience, and quality. NextPhase was very committed to our project, and went that extra mile to ensure we were impressed with the product. We continue to receive praise for our website, logo and branding materials.”
NextPhase is an award-winning branding and marketing company focused on producing results for its clients by providing complete integrated marketing communications services. NextPhase has a 30 year track record helping companies build brands, drive sales and penetrate new markets. The company represents both emerging start-ups and established companies marketing their products throughout North America and beyond.
For more information, please contact:
Anita Jurman
Account Executive
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 303
ajurman@nextphasestrategy.com
Susan Sorich
Director, Client Services
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 302
ssorich@nextphasestrategy.com