NextPhase Awarded Contract to Brand InsureBC

Vancouver, BC, July 14, 2011 – NextPhase Strategy has been awarded the contract to create a new brand for InsureBC, a group of 65 insurance agencies located throughout BC, currently known as the Intercity Group.

“We were asked to develop a new corporate identity that reflected InsureBC’s brand attributes and personality. The challenge is to produce a contemporary logo and a brand platform for future implementation to not only their storefront outlets, but also to all the marketing tools such as advertising, brochures, websites and email marketing.” stated Ullrich Schade, President of NextPhase Strategy.

Kari Montes, Regional Manager of InsureBC stated, “We are excited to have contracted NextPhase to produce a new corporate identity for our company. We expect this new look to be the foundation for our plan to unite our 65 agencies under one umbrella brand – which will further enhance our awareness in the British Columbia insurance marketplace.”

About InsureBC

InsureBC, currently known as the Intercity Group, is one of the largest insurance groups in British Columbia with over 65 locations. Founded in 1988, InsureBC provides a full range of insurance services including auto, life, home, travel, marine, health and commercial.

About NextPhase Strategy

NextPhase is an award-winning branding and marketing company focused on producing results for its clients by providing complete integrated marketing communications services. NextPhase has a 30-year track record helping companies build brands, drive sales and penetrate new markets. The company represents both emerging start-ups and established companies marketing their products throughout North America and beyond.

For more information, please contact:

Andrew Fodor
Director, Business Development
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 303

Susan Sorich
Director, Client Services
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 302

Ullrich Schade
Brand Strategist and President
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 301