NextPhase Brands Total Lube Care to Compete in the Drive - Through Car Lube Business

Vancouver, BC, September 12, 2011 – Total Lube Care (TLC) is a new concept in automotive fluid management service – a hybrid between dealerships and drive-throughs. Our objective in branding this new company was to create a professional and unified brand image and message to effectively position TLC in the automotive lube sector.

“We were asked to develop a corporate identity that reflected TLC’s brand attributes and personality. The challenge was to produce a contemporary logo that could be applied to welcoming and eye-catching building signage to act as a unique identifier to help launch the brand,” stated Ullrich Schade, President of NextPhase Strategy. “The branding project included a corporate identity, logo usage manual, signage, interior design, uniforms and stationery.”

According to Rick Chase, Vice President of TLC, “NextPhase did an excellent job at differentiating TLC from competitors in our industry such as Great Canadian Oil Change, Lube World, and Mr. Lube, etc. We’re extremely pleased with the design and we’ve been able to apply it to all our current outlets. This new look and feel is the ideal foundation for our plan to grow the franchise and make it a household name.”

About Total Lube Care

Total Lube Care (TLC) is a new concept in automotive fluid management service. In addition to superior service and customer education, each TLC provides an adjacent lounge with computer stations, TVs, kids play area, beverages and reading materials – making routine automotive maintenance a relaxing and enjoyable experience. TLC currently has three service centres in operation in Metro Vancouver and plans to franchise the concept in the future.

About NextPhase Strategy

NextPhase is an award-winning branding and marketing company focused on producing results for its clients by providing complete integrated marketing communications services. NextPhase has a 30-year track record helping companies build brands, drive sales and penetrate new markets. The company represents both emerging start-ups and established companies marketing their products throughout North America and beyond.

For more information, please contact:

Andrew Fodor
Director, Business Development
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 303

Susan Sorich
Director, Client Services
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 302

Ullrich Schade
Brand Strategist and President
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 301