NextPhase Strategy announced today that its client, MacLean Homes, has started to actively market and develop Edge, a modern condominium complex located in downtown Maple Ridge. Edge is targeted to first-time millennial buyers, reflected in the branding NextPhase Strategy completed for the project in Q4, 2011.
“We just launched our campaign and got our first sign up on the property,” stated Dave Webster, VP of Sales and Marketing for MacLean Homes. “And we’re already getting a steady stream of interested buyers contacting us.”
“The branding and marketing package we produced is perfectly targeted to the entry-level millennial market. It reflects an active urban lifestyle that is central to this cohort” said Ullrich Schade, President of NextPhase. “We’re confident that MacLean Homes will have a quick project sell-out, particularly with the new incentives that are available.”
About MacLean Homes
Since 1980, MacLean Homes has built a solid reputation of delivering quality-crafted, single-family, multi-family high-rise and commercial developments. The company is a privately-held, integrated development, management and construction company. MacLean Homes and its predecessor company have developed over 1,600 residential housing units throughout Western Canada valued at over $195 million.
NextPhase Real Estate Branding is a division of NextPhase Strategy, a well-established branding and marketing company serving the Metro Vancouver and BC market since 1978. The focus of our real estate division is to provide a complete suite of integrated marketing communications services to help real estate developers and marketers sell out their projects as quickly as possible.