Vancouver, BC, November 26, 2012 – NextPhase
Strategy announced today that it is wrapping up work on the Enerex ad campaign
until the new year.
Enerex is a leading developer of high-quality
nutritional supplements and health-enhancing products. The campaign included a
series of three full-page ads in Alive magazine and nine smaller ads in the
Vancouver Sun and Province (both part of the Pacific Newspaper Group (PNG).
The purpose of the Alive ads was to penetrate
the supplement-educated consumer market while the PNG campaign was a series of eight
product-specific ads to raise awareness of Enerex and its products among the
mainstream market.
“We had a lot of fun working on the Enerex ads”
stated Ullrich Schade, President of NextPhase Strategy. “The PNG ads were quite
challenging as we had to work within a small space that competed for attention
by other ads on the same page. The message had to be simple, yet effective…and
I believe that we achieved that.”
NextPhase will resume production of the PNG ads
in the first quarter of 2013.
About NextPhase Strategy
NextPhase
Strategy is an award-winning branding and marketing company focused on
producing results for its clients by providing complete integrated marketing
communications services. NextPhase has a 30+ year track record helping
companies build brands, drive sales and penetrate new markets. The company
represents both emerging start-ups and established companies marketing their
products throughout North America and beyond.
For more information, please contact:
Susan
Sorich
Director,
Client Services
NextPhase
Strategy Marketing Inc.
Tel
604-669-1180 x 302
ssorich@nextphasestrategy.com
Ullrich
Schade
Brand
Strategist and President
NextPhase
Strategy Marketing Inc.
Tel
604-669-1180 x 301
uschade@nextphasestrategy.com