NextPhase Pumps Energy into Enerex Ad Campaign

Vancouver, BC, November 26, 2012 – NextPhase Strategy announced today that it is wrapping up work on the Enerex ad campaign until the new year.

Enerex is a leading developer of high-quality nutritional supplements and health-enhancing products. The campaign included a series of three full-page ads in Alive magazine and nine smaller ads in the Vancouver Sun and Province (both part of the Pacific Newspaper Group (PNG).

The purpose of the Alive ads was to penetrate the supplement-educated consumer market while the PNG campaign was a series of eight product-specific ads to raise awareness of Enerex and its products among the mainstream market.

“We had a lot of fun working on the Enerex ads” stated Ullrich Schade, President of NextPhase Strategy. “The PNG ads were quite challenging as we had to work within a small space that competed for attention by other ads on the same page. The message had to be simple, yet effective…and I believe that we achieved that.”

NextPhase will resume production of the PNG ads in the first quarter of 2013.

About NextPhase Strategy

NextPhase Strategy is an award-winning branding and marketing company focused on producing results for its clients by providing complete integrated marketing communications services. NextPhase has a 30+ year track record helping companies build brands, drive sales and penetrate new markets. The company represents both emerging start-ups and established companies marketing their products throughout North America and beyond.

For more information, please contact:

Susan Sorich
Director, Client Services
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 302

Ullrich Schade
Brand Strategist and President
NextPhase Strategy Marketing Inc.
Tel 604-669-1180 x 301