Challenge
Class Software Solutions had built its reputation by providing program, facility and cost management solutions for the recreation, leisure, and sport industries. The company was about to expand its focus to include solutions for the city hall market where Class’s products did not command the same level of awareness. NextPhase’s task was to develop a comprehensive marketing strategy for strong and effective branding, advertising and PR that would position Class as a leader in the delivery of municipal government enterprise solutions.

Action
NextPhase developed a new corporate identity by updating the existing logo, produced a new website, and created a high-impact trade advertising campaign to establish Class as the market leader in its product category. We also launched a media campaign, obtaining feature article coverage in both business and trade publications.

Results
NextPhase helped Class define its market and effectively promote its products by launching into a new market segment with a cohesive and consistent message. Class was subsequently sold for $42 million.