Challenge
Municipal Software Corporation has been providing superior software solutions to local Canadian governments since 1982. Their CityView product was a flexible, customizable and scalable software that automates any system in a local government organization, thereby increasing efficiency and productivity. They needed to launch and increase awareness of CityView in the US local government market, and to update all of Municipal’s marketing and advertising material.


Action
NextPhase created a strong new market positioning and ad campaign for CityView. This included a marketing plan and creation of a comprehensive set of marketing tools. A new theme and ad campaign “CityView Powers Up Productivity” was placed in local government trade magazines. This theme was applied to new product brochures, product sheets, a direct marketing program, an industry trade show display, and a revitalized quarterly newsletter for distribution to current and potential customers.

Results
Despite a tight budget, NextPhase was able to reposition CityView, launch it into the US market and increase sales. This directly resulted in Municipal receiving its largest project to date – a $2 million contract from the City of Denver, Colorado.