Why is branding so important? In a word…COMPETITION! Branding identifies and differentiates a company and its products. You could say branding is a trustmark – a projection of a company’s essential quality and credibility that customers recognize and rely on. Positioning clients as front-runners in their markets takes know-how. NextPhase Strategy proceeds by using the marketing plan as the matrix, then constructs integrated marketing communications strategies that project the core message to customers.
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