Ullrich is the driving force behind NextPhase Strategy. His marketing savvy, creative talent and business acumen have built a successful company that provides integrated design, marketing, advertising, communications and public relations services to a wide range of clients. Before setting up his own shop, Ullrich worked as an art director and creative director for national advertising agencies in Toronto and Vancouver. He has created successful marketing communication campaigns for regional and international organizations such as Universal Dynamics, Sierra Wireless and the Advanced Systems Institute. Ullrich has been a past-president of the American Marketing Association and is involved in many technology-based organizations.