Challenge
HiTech Stages needed to attract and excite investors so that they
could develop their new stage and begin to create awareness in the
entertainment, fashion and sporting industries.
Action
NextPhase began by researching the industry and target markets.
From there, we produced a complete branding program that included new
corporate and product identities, complete stationery package, investor
and product brochures, presentation folder, PowerPoint presentation and
website.
Results
From a standing start, in 60 days, NextPhase completed the branding
program, which positioned the company to successfully launch HiTech
into the European investor and entertainment equipment industry
marketplace. In the first five months after the launch, the company has
gone public on the Frankfurt Stock Exchange and signed a manufacturing
contract with Stageco Belgium NV to design, engineer and manufacture
Stage-X at their plant. Stageco has built stages for U2’s 360 World
Tour, AC/DC, Coldplay, Bruce Springsteen, Bon Jovi, Andre Rieu, Genesis,
Robbie Williams, The Rolling Stones and many more.
Said David Rebak, president of HiTech, “We were very
impressed with NextPhase’s branding expertise and the professionalism
they brought to the entire project. They were an excellent group to work
with, plus they delivered on-time and on-budget.”
