Challenge
Nutri-Loc is a
producer of nutrient-rich natural ingredients for health-focused food
manufacturers. The company was launching its technology, but required partners
and funding to do so successfully.
Action
We started from scratch to develop the Nutri-Loc brand. We
complemented the new logo with a positioning line – Preserving Nature’s
Goodness – that reflected the company’s value proposition. We then proceeded to
develop an informative website and small and large brochures to communicate the
Nutri-Loc story to partners and investors. Nutri-Loc also attended many food
manufacturer trade shows so we developed striking banners to enhance their
presence and reinforce the brand message.
Results
Working closely with the company president, we were able to
meet his goal of securing new food manufacturer partnerships as well as raising
capital to get the business off the ground. Awareness of Nutri-Loc increased
through significant website traffic via organic search. Overall, the new
branding resulted in a professional look that made large international food
manufacturers take notice – even though the company was a small player in a
market dominated by big brands.
