Challenge
Sterling Systems supplies convenience stores and vending operators
with purified drinking water dispensing systems. At one tenth the size
of competitive dispensing systems, the Sterling water vending machine
fits anywhere and operates with smart card technology. Retailers enjoy
hassle-free service while reaping attractive profits. As Sterling was a
start-up, NextPhase had to develop a total branding and marketing
program from the ground up. As an unknown in its targeted North American
market, the mandate was to create a professional brand image that would
communicate the top three benefits to potential investors and retailers
– compact, convenient, cashless.
Action
The first step was to develop a corporate identity to form the
foundation for the branding program. Then NextPhase created an online
presence and complementary brochures to support the fundraising and
sales efforts. An added branded component was the unique WaterCard and
the dispenser.
Results
Sterling and the WaterCard were well received by retailers at the
first trade shows the company attended. Investors have come on board to
finance the company and initial indications are all systems go!
“Sterling Systems and the WaterCard have been perfectly positioned to be
a success,” said Sterling president, Tas Morfopoulos. “We are very
pleased with the branding and marketing that NextPhase has produced for
us.”
