Broadly speaking, both B2B and B2C marketing involve selling a product or service to a customer. However, there are fundamental differences between these two types of marketing.
Put simply, B2B marketing is brain-driven, while B2C marketing is heart-driven. In other words, B2B marketing makes use of logic, whereas B2C marketing makes use of emotions. Let’s delve a little deeper into what distinguishes one from the other.
B2B Marketing:
·
Centered around relationships
·
Smaller, more focused audience
·
Lower customer turnover rate
·
Educational, awareness-building work to turn
prospects into clients
·
High cost of sales
·
Logical purchase process driven by business
value
·
Longer sales cycle
B2C Marketing:
·
Centered around products/transactions
·
Larger, broader audience
·
Higher customer turnover rate
·
Aggressive promotional work to turn shoppers
into buyers
·
Wide range of cost of sales
·
Emotional purchase process driven by benefits
and desires
·
Shorter sales cycle
The most effective marketing occurs when you understand what your specific market requires to make a purchase decision. What are your thoughts on the key differences between B2B and B2C marketing? Share your comments below.
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