Challenge
Established in 1997, Dermal Laser Centre is the most established laser hair removal centre in the BC Lower Mainland. While the company had expanded to seven locations, client visits had decreased in the past few years. The new owners recognized a need for a comprehensive marketing and advertising program to boost sales.
Action
To create greater awareness in the marketplace, Dermal Laser Centres contracted NextPhase to produce a complete marketing program including a full page magazine ad, a clinic brochure, easel cards for brochures, POP posters, A-boards, a flyer for direct marketing and referral program collateral.
Results
With the implementation of the new campaign and referral program, client visits and revenue increased substantially and the centres became profitable again. Said Greg Celmainus, Dermal Laser’s managing director, “The professional look of our collateral has helped us reach our first milestone. Dermal Laser Centre has taken off and NextPhase helped us make this achievable.”
