Nextphase Strategy Blog

How to be a Great Branding and Marketing Client



Achieving great results from a marketing agency has two parts to it. Here is the obvious part: you should hire a company that best fits all of your requirements. The second and often neglected part is being a good client to work with. Without both parts of the equation, the work that comes out won’t reach its full potential. So, keep the following simple tips in mind when hiring an agency’s services.

  • Provide as much information as you can during the creative brief.
  • Communicate your objectives - short-term and long-term.      
  • Participate actively in the project.
  • Be responsive.
  • Make clear what success is in your dictionary.
  • Remember that changes almost always affect deadlines.
  • Give constructive, specific feedback.
  • Acknowledge your limitations.
  • Trust the expertise of the hired agency.


Adopting these traits will help you get the most out of your relationship with your agency – and optimum results from your branding and marketing programs. 





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