Challenge
Advanced Gravis Computer Technology had become one of the leading
makers of joysticks for personal computers. The company realized their
corporate image and packaging needed to be updated. In the 10 years
since their products were first introduced, the computer peripherals
market had grown exponentially and new competitors had raised the stakes
in the battle for shelf space and consumer dollars.
Action
The existing Gravis logo was modernized and the new packaging design
was approached strategically. Vibrant graphics, bold type and prominent
product photography made each package a strong, visually-arresting
merchandising tool. Each package also displayed four languages that were
critical to selling the product internationally: English, French,
German and Spanish. NextPhase also recommended Gravis standardize many
of their package sizes, saving thousands in production costs.
As part of the rebranding, NextPhase also launched the new
UltraSound card for PCs. The launch included an ad campaign, promotional
brochures, trade show display, in-store POP, and product packaging.
Results
Overall, Gravis received tremendous value for the dollars spent. The
company benefited from increased brand presence, consumer sales, dealer
support, and an improved bottom line as a result of the packaging
standardization. The UltraSound launch went smoothly with all Advanced
Gravis’ retailers stocking the product for the upcoming Christmas
season.
