When Xceedx Technologies merged with Welcome to Search, NextPhase was retained to help name and brand the new entity, as well as produce a focused campaign to promote the company as the premier provider of online auctions for the North American newspaper industry.
NextPhase created a complete branding program, an ad campaign, marketing brochures, website, multimedia presentations, and trade show displays. We also implemented a focused publicity campaign targeted at the $5.6 billion newspaper industry.
The strong branded image enabled CityXress to initiate contact with the top 25 major media companies in North America. CityXpress gained greater awareness through the numerous stories placed in industry trade media. “This resulted in an increased awareness from 5% to almost 100%, and shortened the sales cycle from six months to six weeks.” stated Phil Dubois, President of CityXpress. “More importantly, the company gained a number of significant new contracts as a direct result…we are now the #1 provider of online auctions.”