SCS Solars Computing is a leading provider of e-Commerce information technology solutions to the global travel industry. Solars’ solutions enable distribution of detailed travel product information – from travel vendor to travel agents via the airline established global distribution systems (GDS) and the Internet. Solars needed a corporate identity, plus a full communications program that would communicate their product story to the industry and generate sales with both travel agents and travel product suppliers.
NextPhase produced a total branding and communications program. The program included a corporate identity, corporate folder, and product brochures – one directed at travel retailers, the other to travel product suppliers. The program also included a new website, trade show display and PowerPoint presentation. To complete the marketing mix, we placed hard-hitting ads in trade magazines.
David Savage, VP of Marketing stated, ‘I was impressed by NextPhase’s quick grasp of our product and its application to the travel sector. The material they produced is proving to be invaluable in establishing us in the marketplace.’