TAP Ventures was changing its business model to focus on providing global securities software solutions and related professional services to meet capital market demands. With this change in direction, the company needed to modify its name, create a new identity to reflect its financial market focus, and launch its first product, TAPMaster, in New York, London and Toronto.
To position TAP as a leading solutions provider to the financial services industry and differentiate its products from competitors. To accomplish this, NextPhase produced a new corporate identity, corporate, product brochures and folders, multi-media presentation, email marketing blasts, and a complete website presence.
NextPhase was able to brand TAP with a new look that conveyed its focus on the corporate financial world. The new suite of branded marketing collateral boosted the sales team’s effort substantially. Initial new contracts included Morgan Stanley and CIBC World Markets. According to Erin Kingston, VP, Business Development, “NextPhase’s solid design, timely turnaround and marketing communications expertise helped TAP Solutions succeed in securing our first new contracts in New York in the financial services industry.”