NextPhase rebrands Resort Systems for growth in the global hotel and resort industry and sales start to climb again
RSI is a leader in web-based reservation and property management
with an integrated real-time room reservation system. RSI’s products
boost the profitability of hotel and resort customers by increasing
revenue and reducing expenses. Started in 1978 with its first system,
the company had recently developed web-based products that serve
medium-sized hotels, lodges / inns / B&Bs, vacation resorts. This
shift required a new image, website and marketing material to
communicate the product benefits to potential customers. The website
messaging was important, as it was the primary marketing tool for
selling this web-based product offering.
NextPhase had to refresh a 20-year-old corporate image and position
RSI as an industry leader in providing user-friendly web-based products
for the hotel and resort industry. First NextPhase developed a core set
of marketing tools to resonate with customers, strategic partners and
investors of the pubco. This included a corporate identity, direct
marketing, trade show marketing, website and e-marketing.
With the launch of RSI’s new website, Charles Ku, president stated
“We are happy with the new website as it really communicates our value
proposition. This new suite of marketing tools was long overdue and we
are now ready to push our sales efforts into high-gear.” With the new
branded look, RSI is positioned to take advantage of the industry shift
to web-based systems.
World leader in web-based reservation and property management systems.