Challenge
TAP Ventures was changing its business model to focus on providing
global securities software solutions and related professional services
to meet capital market demands. With this change in direction, the
company needed to modify its name, create a new identity to reflect its
financial market focus, and launch its first product, TAPMaster, in New
York, London and Toronto.
Action
To position TAP as a leading solutions provider to the financial
services industry and differentiate its products from competitors. To
accomplish this, NextPhase produced a new corporate identity, corporate,
product brochures and folders, multi-media presentation, email
marketing blasts, and a complete website presence.
Results
NextPhase was able to brand TAP with a new look that conveyed its
focus on the corporate financial world. The new suite of branded
marketing collateral boosted the sales team’s effort substantially.
Initial new contracts included Morgan Stanley and CIBC World Markets.
According to Erin Kingston, VP, Business Development, “NextPhase’s solid
design, timely turnaround and marketing communications expertise helped
TAP Solutions succeed in securing our first new contracts in New York
in the financial services industry.”
