Challenge
Established in 1986, ACR manufactures and markets self-powered, pocket-sized data loggers that measure and record temperature, relative humidity, electric current, pressure, process signals, pulse frequency, power quality and more – used everywhere from outer space to hi-rise buildings, rose farms, museums and laboratories. ACR needed to improve its marketing presence both at the sales level and in industry trade magazines. They had a poorly organized, out-of-date catalogue, their ads were cluttered, and they had no corporate brochure.
Action
NextPhase Strategy was contracted to produce all three projects. The brochure had to position ACR as North America’s leading data logger maker. The catalogue had to be easy-to-read and present the full line of products. The trade ads had to effectively communicate product benefits and features.
Results
Over the two-year period that ACR has used the new collateral and ads, sales increased by over 30%. The company entered numerous new markets and gained major clients from Disney to Fluke, General Electric, Ingersoll Rand, Lockheed Martin, United Technologies, and the US Military. Stated David McDougall, General Manager / CFO of ACR, "We are pleased with the final look and easy-to-read functionality of the catalogue. It is a great improvement over the old one and has been instrumental in helping to generate new customers."
