Challenge
Brooks Automation, Inc. is a leading supplier of integrated automation solutions for the global semiconductor, data storage and flat panel display manufacturing industries. With more than 10 years experience, Brooks’ Canadian Controls Business Unit had 2,000 systems installed worldwide and provided advanced equipment control solutions for the semi-conductor, magnetic media and flat panel industries. Brooks Automation had acquired the APC Link product through a merger with MiTex. They needed to launch the product at a major American trade show only a month away. They turned to NextPhase to quickly produce a promotional package that would help build awareness and communicate the product’s benefits.
Action
In the limited timeframe, NextPhase developed four core pieces to launch and promote APC Link at the show. This included a product marketing brochure, multi-media presentation, poster and trade show banner.
Results
According to Allan McLeod, Director, Strategic Business Development, "I was amazed at how quickly the NextPhase team became familiar with the product. The brochure, banner and poster certainly added to the effectiveness of launching our new product! The audience at the show was impressed and we achieved our goal of introducing the Brooks branded APC Link product in a positive, professional manner."
