Challenge
When Xceedx Technologies merged with Welcome to Search, NextPhase
was retained to help name and brand the new entity, as well as produce a
focused campaign to promote the company as the premier provider of
online auctions for the North American newspaper industry.
Action
NextPhase created a complete branding program, an ad campaign,
marketing brochures, website, multimedia presentations, and trade show
displays. We also implemented a focused publicity campaign targeted at
the $5.6 billion newspaper industry.
Results
The strong branded image enabled CityXress to initiate contact with
the top 25 major media companies in North America. CityXpress gained
greater awareness through the numerous stories placed in industry trade
media. “This resulted in an increased awareness from 5% to almost 100%,
and shortened the sales cycle from six months to six weeks.” stated Phil
Dubois, President of CityXpress. “More importantly, the company gained a
number of significant new contracts as a direct result…we are now the
#1 provider of online auctions.”
