Challenge
Datawest Solutions Inc. had acquired CUE Datawest Ltd., the largest
provider of online banking system services to credit unions in Canada,
and was about to finance expansion by going public. The company required
a fresh new look that communicated the mission and values of its
business to its main target audiences including customers, partners and
investors.
Action
NextPhase was retained to create a new corporate identity, brochures
and its first annual report to reflect the new direction of the
company.
Results
The new identity, brochures and annual report were well received by
all stakeholders. Datawest successfully raised over $10 million when it
went public. Lindsay Novoshonoff, Datawest’s Marketing Communications
Specialist, commended NextPhase for its "excellent work, professionalism
and willingness to ‘go the extra mile’ in getting a quality product
delivered on time."
