Challenge
Established in 1999, Envisn initially started life as a reseller and service provider for Cognos software users. The company had a home-grown look for its marketing material and was launching its own product line into the Cognos marketplace. It needed to generate product sales inquiries, high-quality partner resellers, and brand recognition outside of Boston.
Action
NextPhase was contracted to develop product names, corporate and product identities, a new website, product brochures, advertising and direct marketing campaigns, and a multimedia presentation. And to find a unique way for the ads to communicate the product benefits to a technical audience without being boring.
Results
In only a short six-month period, Envisn’s level of awareness went from zero to over 50% and the company signed six new “Cognos Pinnacle cream of the crop” reseller partners around the world. As noted by Rick Ryan, Envisn’s president: “Without NextPhase, we would be nowhere. They gave us options and backed their recommendations with logical reasoning. We far surpassed our sales expectations for a product that was launched less than a year ago.”
