Challenge
Four Art Knapp’s Garden Center stores wanted to blaze a new direction in garden-supply retailing. They needed to differentiate themselves from their old namesake and competitor while creating a solid position and brand in the Vancouver lower mainland marketplace.
Action
First a new name was developed – GardenWorks. Next the stores were rebranded with a unique, contemporary, and friendly consumer identity. NextPhase then implemented the identity on in-store signage, POP signs, channel strips, product price tags, staff shirts and jackets, exterior signs and vehicles. We then created new brochures, newspaper ads, a bi-monthly newsletter, advertising flyers and stationery. Private label products rounded out the tactics to provide GardenWorks with a unique line of gardening products.
Results
“NextPhase understood our needs and gave us what we were looking for,” says John Zaplatynsky, President of GardenWorks “The implementation of our new corporate identity program went very smoothly. It has been well received within our industry – and by our customers. NextPhase has created a solid brand with which we can grow our company.”
