Challenge
Icuiti Corporation needed to change its name due to a dispute with a large US corporation. At the same time, it was launching new additions to its consumer video eyewear line in North America, Europe and Japan. The lead time from renaming the company to the corporate and product launch was only 45 days.
Action
Once the new name, Vuzix Corporation, was selected, NextPhase created a complete marketing communications program including a corporate identity, stationery, updated packaging, new marketing brochures, presentation folder, slide deck and website. This was followed by a print and online advertising campaign for its newest product, the VR920 - a ‘virtual reality’ eyewear targeted to gamers. We have since been involved in supporting various events and initiatives throughout the year including CES, RetailVision, Fancon and the launch of new consumer and medical eyewear products. Essentially, NextPhase has become Vuzix’s external marketing department over the past three years.
Results
Vuzix consumer sales doubled while overall sales have increased 50%. Website hits have quadrupled from 60,000 to 240,000. According to Paul Travers, Vuzix’s president, “Despite the tight timeframe, NextPhase managed to pull through on every deadline and orchestrated an amazingly successful launch. They have been an incredible resource for us.”
