Challenge
SCS Solars Computing is a leading provider of e-Commerce information
technology solutions to the global travel industry. Solars’ solutions
enable distribution of detailed travel product information – from travel
vendor to travel agents via the airline established global distribution
systems (GDS) and the Internet. Solars needed a corporate identity,
plus a full communications program that would communicate their product
story to the industry and generate sales with both travel agents and
travel product suppliers.
Action
NextPhase produced a total branding and communications program. The
program included a corporate identity, corporate folder, and product
brochures – one directed at travel retailers, the other to travel
product suppliers. The program also included a new website, trade show
display and PowerPoint presentation. To complete the marketing mix, we
placed hard-hitting ads in trade magazines.
Results
David Savage, VP of Marketing stated, ‘I was impressed by
NextPhase’s quick grasp of our product and its application to the travel
sector. The material they produced is proving to be invaluable in
establishing us in the marketplace.’
