Challenge
FirstClass Systems is a full-service provider of
eLearning solutions for corporate, government clients – and since 1987,
had served over 3,000 companies worldwide, including Agfa, AT&T, IBM
and US West. To reflect its online focus on knowledge management and
eLearning, FirstClass needed to reposition itself within the
marketplace, which in recent years has become increasingly fragmented.
Action
After extensive research, NextPhase developed a new
corporate identity and name – Serebra Learning Corporation. To support a
successful launch for this new name, NextPhase produced new product
literature, marketing brochures and website. This was augmented with an
ongoing public relations and advertising program to raise awareness of
Serebra as a recognized industry force.
Results
NextPhase successfully launched the new Serebra name and
identity and the company achieved 50% growth in revenues in the first
year and turned a profit. “People remember the new logo, and judging by
emails received on our customer feedback address, we have achieved our
objective of an image of a company that’s easy to do business with and
fun to work for.” said Serebra President and CEO, Bruce Stewart.
