NextPhase puts pedal to the metal to rebrand Adroit in time for major Cambridge House investor trade show 

Challenge
Adroit Resources needed a brand overhaul if it was to be taken seriously by potential investors and partners. Given that a few high-profile investor shows were on the horizon, Adroit contracted NextPhase Strategy to help them communicate their potential. 

Action
We began with developing a new logo that reflected the A in Adroit as well as a mountain peak to communicate a company at the top of its game. For the website, we focused on the company’s differentiators – a multi-metal company focused on high-value properties in Canada and Italy. We then carried the theme to trade show banners and an investor profile to communicate their value proposition to investors and potential partners. 

Results
NextPhase was able to rebrand Adroit in a six-week timeframe and launched the new look and feel at the Cambridge House resource trade show .