Challenge
Consolidated Samarkand is an emerging publicly-listed resource company building on a solid growth strategy of developing and producing select precious and base metal properties worldwide. The challenge was to generate excitement in the investment community and position the company as a serious contender among junior to mid-tier mining exploration companies. Part of the plan included a suite of communications tools to tell the Samarkand story to investors, buy-side brokers and industry analysts.
Action
NextPhase produced a complete communications package that consisted of a new identity, stationery, corporate brochure, newsletters, website and public relations campaign. The corporate brochure and website were written in an easy-to-understand language and included colorful photography to excite investors. A comprehensive media relations plan was also developed. After compiling a list of the top mining editors of all major Canadian newspapers, investment and mining trade magazines, NextPhase produced a detailed media package for distribution. We followed this up with an intensive one-on-one telephone blitz to get the media on-side.
Results
Client satisfaction was high with the corporate communications package NextPhase produced. It was used effectively to reach investors, brokers and analysts. Public exposure of this junior mining company to the investment community increased significantly, with the share price rising from $0.20 to over $1.50.
