Challenge
International Bio Recovery (IBR) is an environmental biotechnology
company with a prototype organic waste conversion plant in BC. The
company was ready to tell the world about this exciting new process and
was preparing for an IPO. NextPhase needed to brand the company and
create awareness within the global environmental sector; and in the
North American business and investment sectors.
Action
First NextPhase created a strong new environmental brand. New
marketing tools required for the program included a corporate brochure,
product brochures and folder, website for industry, investors and the
media, investor brochure, trade show display and multimedia
presentations. An ongoing public relations program was targeted at the
environmental and business/investment media.
Results
NextPhase was able to position IBR as a leader in organic waste
conversion in North America. The company raised over $10 million and
increased awareness drove the stock from $1.50 to $6.00. IBR signed
contracts for new plants in the US, Australia, and Indonesia. “Our needs
as a fully reporting public company requires an efficient and
professional level of corporate communications which your firm’s advice
and assistance has facilitated. The media coverage you have been able to
garner has certainly paid off.” stated Ross MacLachlan, Director of
Corporate Communications.
