Chrysalix Energy invests in and supports clean energy technologies that address the changing demands of the global energy industry. Founded in 2001, it was a brand new company and needed to create a profile in the investment industry.
NextPhase branded the company, produced their stationery, positioning line, website and brochure. The use of a butterfly in the new identity tied in with the company name while selected corporate colors reflected the green energy theme. The website and brochure effectively communicated the value proposition that the new company offered to both investors and portfolio companies.
The Chrysalix Energy branding initiative enable the company to solicit investment funds from large global investment corporations such as BASF Venture Capital, Citigroup, Kuwait Petroleum Corporation, Mitsubishi Corporation, Shell Hydrogen, Teachers' Private Capital and Mellon Asset Management. The company has invested its funds in such high profile clean energy companies as Angstrom Power Inc., Day4 Energy Inc., EnerWorks, General Fusion, Light-Based Technologies and Polyfuel Inc.