International Bio Recovery (IBR) is an environmental biotechnology company with a prototype organic waste conversion plant in BC. The company was ready to tell the world about this exciting new process and was preparing for an IPO. NextPhase needed to brand the company and create awareness within the global environmental sector; and in the North American business and investment sectors.
First NextPhase created a strong new environmental brand. New marketing tools required for the program included a corporate brochure, product brochures and folder, website for industry, investors and the media, investor brochure, trade show display and multimedia presentations. An ongoing public relations program was targeted at the environmental and business/investment media.
NextPhase was able to position IBR as a leader in organic waste conversion in North America. The company raised over $10 million and increased awareness drove the stock from $1.50 to $6.00. IBR signed contracts for new plants in the US, Australia, and Indonesia. “Our needs as a fully reporting public company requires an efficient and professional level of corporate communications which your firm’s advice and assistance has facilitated. The media coverage you have been able to garner has certainly paid off.” stated Ross MacLachlan, Director of Corporate Communications.