Challenge
Established in April 2008 with a $25 million grant from the
BC government, BC Bioenergy Network helps deploy near-term bioenergy
technologies and organizes mission-driven research for the development
and demonstration of new environmentally sustainable technologies for
the province of BC. As a new organization with little awareness, BC
Bioenergy needed to build its brand and position itself as the ‘go to’
resource for bioenergy in BC.
Action
As BC Bioenergy Network was the new kid on the block, we
started from scratch to develop a new corporate identity and positioning
statement – “Partnering for a Greener Future”. The next step in the
process was to develop a suite of marketing tools to effectively
communicate the organization’s mission. This included a corporate
brochure, folder, PPT, website and trade show display for the inaugural
BC Bioenergy Conference. NextPhase was also responsible for getting the
story into the media through a public relations initiative.
Results
NextPhase helped to successfully launch the BC Bioenergy
Network by branding and positioning it with the full suite of marketing
tools and producing the first media news release. From there, NextPhase
helped get the story into the media, and also supported the promotion of
the bioenergy conference. “The NextPhase team was chosen as our
communications partner because of their depth of experience branding
not-for-profit and NGOs. And they’ve branded numerous companies in the
Greentech space,” stated Michael Weedon, the Executive Director of the
BCBN.
Website produced by NextPhase Strategy www.bcbioenergy.ca
