Challenge
Bevchek Global Systems Inc. is a North American technology company providing software/hardware systems that reduce beverage slippage in the retail hospitality industry. Although there were numerous products on the market that helped track inventory, Bevchek’s was the first to track slippage on a minute-by-minute basis. The challenge was communicate to hospitality operators that Bevchek's real-time, web-based system reduced slippage from 30% to as low as 2%.
Action
To start, NextPhase rebranded the company’s image making it customer friendly instead of technology-oriented. Then we communicated the improved savings Bevchek provides. From there we produced a complete suite of marketing tools including a new corporate identity, stationery, product brochure, email newsletter, news releases, advertising, trade show display and website – all targeted to the hospitality industry.
Results
Ron Zien, Bevchek’s President stated “The strategic messaging is excellent. And the suite of marketing tools that NextPhase Strategy produced communicates our value proposition succinctly. In the first weeks of implementation, it had already helped us develop several new distributor relationships.” Over the next six months, the company increased sales revenue substantially and signed 11 significant new Point-of-Sales partner resellers including Squirrel Systems and Micros.
