Syncronet has a lot of things going for it: a tech-savvy President who is active on social media, good marketing content, and positioning as a thought leader. The downside was that its key messages were not front and centre, content was poorly organized, and there was a different look for web and print material. The company needed to integrate its brand communications so that their marketing message was clear, concise, and consistent.
After an initial brand audit and exploratory meetings with management, NextPhase determined key messaging and proceeded to develop Syncronet’s most important marketing medium: its website. Content from the old site was reorganized and edited for easy reading. The home page featured their value proposition front and centre. And people images were the central focus given that it is a people business. In concert with web development, we rebranded their sales collateral for an integrated look and consistent messaging. Finally, we were contracted to create a thank-you card, small space ad and email template.
Syncronet now has a suite of integrated marketing communications tools that are in sync with their market position. Salespeople have a marketing package that succinctly explains the value that Syncronet provides – once prospects go to the website, the same message and look is reinforced so that there is no question about what the company does or stands for. Says Frank Butler, President of Syncronet, “We engaged NextPhase Strategy to produce a complete revamping of our website, corporate and services brochures, direct marketing material and stationery. They did an excellent job providing a fresh approach to these important marketing tools and we’re pleased with the results.”