As a thriving mid-sized accounting firm with 17 partner corporations, DMCL needed a new web presence to further build its profile as an entrepreneurial-focused firm with a personal touch. As a busy practice, it also needed a website that could be updated on the fly by internal staff not well-versed in programming language.
A considerable amount of time was spent creating the site architecture to ensure that visitors could find the information they need quickly and easily. The home page featured rotating images of select partners on a background of BC-based images to reflect the company’s BC roots – a key differentiator. Although there was considerable text-based content deep in the site, the home page was kept simple with a block of text that concisely explained what set DMCL apart from other accounting firms. After the website was launched, we did a series of ads for Northern Miner to beef up awareness of its Public Company Assurance Group.
The new website and ad campaign were positively received by DMCL partners. Stated Marie Dickens, COO of DMCL, “Our new website reflects our new firm brand very well, it is fresh and creative. We enjoyed bouncing ideas around with the team and they were very responsive to last minute changes to meet our many stakeholders’ needs. The content management system is very easy to use. For the ad campaign, they created an ingenious approach that gave us much better page presence at a lower overall media insertion cost.”