Challenge
Diamond Fields, a company formed by promoter Robert Friedland, needed a complete marketing package. The company was formed to search for and develop diamond mining properties throughout the world. As well, it had recently discovered a large nickel property in Labrador. NextPhase had to create an exciting investor-marketing message that would communicate the potential of its diamond exploration story as well as the recent nickel discovery in Labrador.
Action
NextPhase started with a new identity to build a unified image for all marketing collateral as well as tell the Diamond Fields story. The effective use of a well-written story, interesting photos and maps made the brochure the perfect communications vehicle for investors to read. When Diamond Fields’ Labrador property was found to contain the largest nickel mineral body ever to be discovered, NextPhase Strategy was charged with disseminating the news to the business, investment and mining media.
Results
The story ran on the front page of the business section in major newspapers across Canada. National Canadian business newspapers also carried the story. The news sent the stock soaring, doubling overnight, and eventually reaching over $240 per share. The company successfully sold their Voisey Bay nickel property to Inco for $4.3 billion.
