Challenge
Since 1983, InstaFund has been a leading source of private residential and commercial mortgages in Western Canada. The company diversified over the years and had several subsidiaries. There was a need to bring all the business units under one corporate brand umbrella, while retaining distinctiveness to communicate to different target markets.
Action
NextPhase’s mandate was to create a complete branding program from start to finish. This included a new corporate identity, corporate brochure, presentation folder, advertising, website and signage. The entire program had to be completed within a two-month time frame to meet the onset of annual peak real estate market activity.
Results
InstaFund directors were thrilled to have a professional and effective brand image to support their growth strategy. Stated Alexander Hayne, President of InstaFund, “The entire process from the first day to the completion of our corporate branding, delivery of brochures, and uploading of the website went extremely smoothly. We made the right choice in contracting the NextPhase team. In addition to their superb creative abilities, everyone at the company was a delight to work with and always dealt with our requests quickly and professionally.”
