Challenges
Chemetics Inc. is a dynamic engineering technology company designing and building proprietary plant equipment and turnkey plants for the chemical, pulp and paper, fertilizer and metal smelting industries worldwide. Originally owned by ICI, Chemetics was sold to Kvaerner, an international technology group with a major presence in the maritime and natural resource industries. The new KvaernerChemetics needed to be distinguished from its parent and repositioned to communicate to its customer audiences.
Action
NextPhase was contracted to provide a complete repositioning for KvaernerChemetics. This included a direct marketing piece that introduced the new company name. We also created a complete suite of marketing collateral, including corporate stationery, brochure, presentation folders, industry specific brochures, project sheets, proposal covers, advertising campaign, and three trade show displays.
Results
The new material created under the KvaernerChemetics banner was well received by both current and new clients and customer loyalty was retained. Said Barry MacIntosh, Marketing Manager, “NextPhase is to be commended for the excellent job they did within the constraints of the Kvaerner corporate communications parameters. All the material was professionally produced and delivered within a short timeframe. Both old and new customers gave us positive feedback when we distributed our new marketing material.”
