Challenge
MagPower Systems Inc. is a leader in developing
cost-effective alternative magnesium air fuel cell power units. The
company’s image was home-grown and needed a facelift to reflect the
technical sophistication of its technology.
Action
To communicate the MagPower story to investors,
joint-venture partners and future customers, NextPhase was contracted to
create a new corporate identity, stationery, corporate brochure,
presentation folder, PowerPoint presentation and display. A new
statement “Generating Innovation” was created to succinctly position the
company in the marketplace. To provide an online presence, a corporate
website was produced with an integrated brand image.
Results
In the immediate years after launching the new suite of
marketing materials, the company showcased its technological innovations
and presented papers at the Pacific Energy Institute Conference
Vancouver, Canadian Fuel Cell Conference Calgary, Hydrometallurgical
Conference Toronto, Grove Fuel Cell Conference London, World Energy
Conference Tokyo, Globe Vancouver, Fuel Cell Expo Tokyo, Conference of
Metallurgists Calgary, Hydrogen & Fuel Cells 2007 Conference
Vancouver and China International Hydrogen and Fuel Cell Investment /
Trade Expo Shanghai. The company was also successful in raising over $4
million and developed joint-venture initiatives with Ionocom Inc.,
Gentrx Corporation and Seawolf Industries Inc.
