Challenge
Minto Explorations Ltd. is a public mineral resource company listed on The TSX Venture Exchange (MXO). The company is focused on the development of a copper / silver / gold property in the Yukon Territory that is managed by a highly experienced mining development team with a track record of bringing five mines into development. Minto had designed a mine and mill for a throughput of 477,000 tons of ore per year and had to start telling the story to the investment community.
Action
NextPhase Strategy’s first step was to create corporate profiles that communicated the excitement of the mining story to investors. Promotional brochures explaining how the property would bring robust cashflow with an excellent return on capital employed and invested followed this.
Results
The investment story was successfully communicated and generated added shareholder value. Said Lutz Klingmann, President of Minto Explorations, “The corporate updates were well produced, easy to understand and written from an investor’s standpoint. We believe they helped us promote the company’s Yukon property.”
