NextPhase creates a brilliant new brand for Moydow Mines, which helps the company successfully list on the TSE, raise over $5 million and sell its flagship property for $20 million

Challenge
Listed on the TSE (MOY), Moydow Mines is an international exploration and development company with primary interests in precious metals. The company was recently acquired by new management, which had completed an RTO combined with a 12:1 consolidation. Moydow needed to get its story out to the investment marketplace. 

Action
First NextPhase produced a new brand image for Moydow – one that reflected the West African culture where the properties are located. Next the investor story was crafted to communicate the potential of the properties. The final story was delivered through investor brochures and website. 

Results
The integrated marketing communications package assisted Moydow in successfully raising $5.75 million and positioned the company in the investment marketplace. Said Victor Jones, “NextPhase produced the entire project on time and on budget, and they were able to communicate the excitement and potential of the project. In the end, we sold the Ntotoroso property to Newmont Mining for US$20 million.”